Best Western Hotels & Resorts (BWH Hotels) has developed a comprehensive strategy encompassing investment, operations, and innovation to solidify its position as a global hospitality leader.
Here's an overview of their strategic approach.
Best Western’s Strategy for Investing, Operating and Innovating
Investment & Global Expansion
BWH Hotels has experienced significant growth, adding nearly 100 new hotels in the first half of 2025 alone. With over 15,000 rooms in development, the company is on track to reach 5,000 hotels globally within five years, positioning itself as the second-largest independent soft-brand hotel group worldwide.
The group's portfolio spans 19 brands across all market segments, from economy to luxury, including Best Western®, Best Western Plus®, Best Western Premier®, WorldHotels™, SureStay®, and Vīb®. This diverse brand portfolio allows BWH Hotels to cater to a wide range of travelers and adapt to various market demands.
Operational Excellence & Franchise Support
BWH Hotels emphasizes a franchise model that offers flexibility and comprehensive support to hotel owners. The company provides a full suite of tools and resources designed to streamline hotel development, from concept to launch, ensuring that each property aligns with local market needs while benefiting from the global brand's strength.
To maintain high standards, all hotels are required to obtain green certification, underscoring BWH Hotels' commitment to environmental stewardship.
Innovation & Technology Integration
BWH Hotels leverages digital technology to enhance guest experiences and operational efficiency. Through partnerships with companies like TEKsystems Global Services, BWH Hotels has implemented advanced solutions to elevate customer interactions and streamline operations.
The company also embraces artificial intelligence and big data to personalize travel experiences, optimize pricing strategies, and improve service delivery, ensuring that guests receive tailored and efficient services.
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