Great companies with great products and great teams that grow revenue are built with a long-term perspective.
While day-to-day execution focuses on quarterly goals and annual milestones, a clear vision for the future helps align decisions, inspire teams and create lasting impact.
At Domits, we use Objectives and Key Results (OKRs) to define what success looks like across different stages of our journey. Our roadmap in short is about execution, strategic scaling, vision realization and reaching the ultimate destination.
The following long-term OKRs outline our ambitions for the next 1, 3, 5 and 10 years. While the near-term objectives are concrete and measurable, the longer-term horizons serve as a guiding vision. This helps us stay focused on building a company designed to create value for the future.
Domits Objectives and Key Results (OKR)
1-Year Plan (Execution Focus)
This is our tactical playbook. It focuses on immediate operational realities, cash flow and daily execution.
- Focus: 12-month revenue targets, specific product releases, and immediate marketing KPIs.
- Actions: Translate long-term goals into measurable 90-day execution cycles and assign key performance indicators (KPIs) to specific team members.
Objective 1: Grow to €0,2m - €10m+ Annual Revenue
- Director KR: Keep growth accounts, sales, partnerships and marketing efficient.
- Head of Growth KR: Build premium supply, grow to 100-1000+ luxury properties and partner with 100-500+ property managers.
- Head of Growth KR: Launch in 10 premium destinations. Spain (Ibiza/Barcelona), Indonesia (Bali), Thailand (Phuket/Koh Samui), Brazil (Rio de Janeiro/Sao Paulo), Portugal (Algarve), Italy (Tuscany), Greece (Mykonos), France (Côte d'Azur), Croatia (Dubrovnik), South Africa (Cape Town).
- Head of Growth KR: Generate demand by growing the pipeline with 2000+ high net worth guests.
- Head of Growth KR: Build partnerships with 10 - 20+ partners, resellers and affiliates.
- Head of Growth KR: Facilitate 1000+ total bookings and generate 500+ reviews.
Objective 2: Build a great product
- Director KR: Oversee PM and engineering to become the digital infrastructure for luxury vacation rental managers.
- CTO KR: Design and develop platform. Web, app, admin panel, dashboards for guests and hosts.
- Head of product KR: Define product vision, prioritize needs, manage backlog, oversee development stages, anticipate client needs, act as primary liaison and evaluate progress to maximize value.
- Test developer KR: Write and implement programs that automatically test software for any bugs.
- UX/UI designer KR: Design platform.
Objective 3: Build great teams of 8+
- Director KR: Oversee team and increase decision making effectiveness.
- Head of people and culture KR: Attract, retain and strengthen great tech and growth talents.
3-Year Plan (Strategic Scaling)
This period bridges short-term operational work and long-term vision. It focuses on sustainable growth and market competitiveness.
- Focus: Scaling operations, expanding market share and solidifying core leadership roles.
- Actions: Build the infrastructure required to handle higher sales volume, expand your product lines and optimize profitability.
Objective 1: Grow to €5 - €25m+ Annual Revenue
- Director KR: Keep growth accounts, sales, partnerships and marketing efficient.
- Head of Growth KR: Build premium supply, grow to 1000-5000+ luxury properties and partner with 1000-2500+ property managers.
- Head of Growth KR: Expand in 30 premium destinations.
- Head of Growth KR: Generate demand by growing the pipeline with 10.000+ high net worth guests.
- Head of Growth KR: Build partnerships with 50+ partners, resellers and affiliates.
- Head of Growth KR: Facilitate 10.000+ total bookings and generate 5000+ reviews.
Objective 2: Build a great product
- Director KR: Oversee PM and engineering.
- CTO KR: Design and develop platform.
- Head of product KR: Define product vision, prioritize needs, manage backlog, oversee development stages, anticipate client needs, act as primary liaison and evaluate progress to maximize value.
- Test developer KR: Write and implement programs that automatically test software for any bugs.
- UX/UI designer KR: Design platform.
Objective 3: Build great teams of 8+
- Director KR: Oversee team and increase decision making effectiveness.
- Head of people and culture KR: Attract, retain and strengthen great tech and growth talents.
5-Year Plan (Vision Realization)
This plan defines the company's direction and competitive advantage, establishing your position in the industry.
- Focus: Market positioning, strategic partnerships and new geographic or demographic expansions.
- Actions: Update your SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and adjust strategies based on shifts in technology and consumer demand.
Objective 1: Grow to €20 - €100m+ Annual Revenue
- Director KR: Keep growth accounts, sales, partnerships and marketing efficient.
- Head of Growth KR: Build premium supply, grow to 10.000+ luxury properties and partner with 2500+ property managers.
- Head of Growth KR: Expand in 50 premium destinations.
- Head of Growth KR: Generate demand by growing the pipeline with 20.000+ high net worth guests.
- Head of Growth KR: Build partnerships with 100+ partners, resellers and affiliates.
Objective 2: Build a great product
- Director KR: Oversee PM and engineering.
- CTO KR: Design and develop platform.
- Head of product KR: Define product vision, prioritize needs, manage backlog, oversee development stages, anticipate client needs, act as primary liaison and evaluate progress to maximize value.
- Test developer KR: Write and implement programs that automatically test software for any bugs.
- UX/UI designer KR: Design platform.
Objective 3: Build great teams of 8+
- Director KR: Oversee team and increase decision making effectiveness.
- Head of people and culture KR: Attract, retain and strengthen great tech and growth talents.
10-Year Plan (Market Leader)
Often called a BHAG (Big Hairy Audacious Goal), this is the "ideal scene" for your company's legacy.
- Focus: The ultimate scale of the business and industry dominance.
- Actions: Use this as a compass. Work backwards from your 10-year target to ensure your current 3-year and 5-year pivots align with your final objective.
Objective 1: Grow to €100m+ Annual Revenue
- Director KR: Keep growth accounts, sales, partnerships and marketing efficient.
- Head of Growth KR: Build premium supply, grow to 25.000+ luxury properties and partner with 10.000+ property managers.
- Head of Growth KR: Expand in all premium destinations.
- Head of Growth KR: Generate demand by growing the pipeline with 50.000+ high net worth guests.
- Head of Growth KR: Build partnerships with 200+ partners, resellers and affiliates.
Objective 2: Build a great product
- Director KR: Oversee PM and engineering.
- CTO KR: Design and develop platform.
- Head of product KR: Define product vision, prioritize needs, manage backlog, oversee development stages, anticipate client needs, act as primary liaison and evaluate progress to maximize value.
- Test developer KR: Write and implement programs that automatically test software for any bugs.
- UX/UI designer KR: Design platform.
Objective 3: Build great teams of 8+
- Director KR: Oversee team and increase decision making effectiveness.
- Head of people and culture KR: Attract, retain and strengthen great tech and growth talents.
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