Domits Revenue Assessment

Domits Revenue Assessment

A structured framework to identify revenue, pipeline, and growth opportunities across accounts and markets

Purpose of the Assessment

The objective is to help the commercial team identify:

• Where revenue is being lost in the market
• Where growth opportunities are not being captured
• Which accounts or regions have the highest commercial upside
• How to prioritize sales, partnerships, and expansion efforts

The 6 Revenue Assessment Dimensions

Each account, partner, or market is evaluated across six dimensions, scored from 0 to 100.

1. Revenue Opportunity Gap

What it measures: The amount of unrealized revenue potential within an account or market.

Key indicators:

• ADR compared to market benchmark
• Occupancy compared to benchmark
• Underperforming properties within portfolios
• Underutilized inventory

Commercial insight:

“How much additional revenue could this partner generate with Domits?”

Output:

• Estimated revenue upside in currency
• Pricing inefficiency score
• Yield improvement potential

Company Questions:

• How many properties are currently in your portfolio?
• What markets or regions are you active in?
• What is your current growth target (next 6–12 months)?
• What types of properties do you manage (short-term, mid-term, luxury, mixed)?
• How is your team structured operationally?

Revenue Questions:

• How do you currently set and adjust pricing?
• Do you use dynamic pricing tools or manual pricing?
• How often do you review rates across your portfolio?
• Which properties consistently overperform or underperform?
• Are there specific seasons or periods where performance drops unexpectedly?
• How do you benchmark your pricing against competitors or market data? 
• What prevents you from fully optimizing pricing today?

2. Booking Capture Gap

What it measures: Lost bookings due to poor conversion, visibility, or distribution inefficiencies.

Key indicators:

• Low conversion rates
• Weak direct booking performance
• Poor listing visibility
• Slow response times

Commercial insight:

“Where are bookings being lost in the funnel before conversion?”

Output:

• Estimated lost booking volume
• Conversion improvement potential percentage

Questions:

• What are your main booking sources (OTAs, direct, partners)?
• How do you track conversion rates from views to bookings?
• Where do you see the biggest drop-offs in the booking funnel?
• How quickly do you typically respond to guest inquiries?
• Do you measure inquiry-to-booking conversion rates?
• What percentage of bookings are repeat guests?

3. Distribution Gap

What it measures: Inefficiencies or limitations in channel and platform usage.

Key indicators:

• Limited OTA presence
• Over-reliance on a small number of channels
• Poor channel mix balance
• Lack of direct booking strategy

Commercial insight:

“Where is demand not being captured across platforms?”

Output:

• Unused channel revenue potential
• Channel expansion opportunities

Questions:

• Which platforms are you currently listed on?
• How do you manage channel synchronization today?
• Are all listings updated consistently across platforms?
• Do you rely heavily on any single OTA?
• What percentage of bookings comes from direct channels?
• Are you actively working on reducing commission dependency?

4. Operational Readiness Gap

What it measures: The ability of a business to scale operations efficiently.

Key indicators:

• Manual workflows
• Inefficient task coordination
• Slow onboarding processes
• Lack of automation

Commercial insight:

“Can this customer scale efficiently with their current operational setup?”

Output:

• Automation opportunity score
• Scaling friction index

Operational Questions:

• How are housekeeping and maintenance tasks currently managed?
• How do you track task completion and quality?
• What is your onboarding process for new properties?
• Where do operational delays most commonly occur?
• How much of your workflow is still manual vs automated?
• How do you ensure consistency across properties?

Customer Experience Questions:

• How do you manage guest communication today?
• Do you track guest satisfaction or reviews systematically?
• What is your average response time to guests?
• How do you handle complaints or issues during stays?
• What percentage of guests return or rebook?

5. Data Maturity Gap

What it measures: The level of data-driven decision-making capability.

Key indicators:

• Lack of centralized reporting
• Limited KPI tracking
• No forecasting or revenue management systems
• Fragmented system landscape

Commercial insight:

“Are decisions based on data or intuition?”

Output:

• Data maturity level (basic to advanced)
• AI readiness score

Data Questions:

• How do you currently track performance across properties?
• Do you have a centralized dashboard or reporting system?
• How often do you review operational and financial KPIs?
• How confident are you in the accuracy of your data?
• Are decisions primarily data-driven or experience-driven?
• What data is currently missing that you wish you had?

Finance Data Questions:

• How do you currently track revenue per property?
• Do you have visibility into profit margins per listing?
• How are expenses (cleaning, maintenance, fees) tracked?
• How quickly can you generate financial reports today?
• Where do you feel financial visibility is limited?

Key Insight: High revenue upside combined with low data maturity indicates a strong opportunity for potential partnership.

6. Growth Expansion Gap

What it measures: Future scalability and expansion potential.

Key indicators:

• Slow property onboarding
• Limited geographic expansion
• Weak acquisition pipelines
• Low scalability strategy

Commercial insight:

“How large can this account realistically grow?”

Output:

• Expansion potential score
• Expected portfolio growth rate

Growth Questions:

• Are you currently acquiring new properties?
• What slows down your onboarding of new listings?
• What is your biggest bottleneck to scaling faster?
• Are there markets you want to expand into but haven’t yet?
• What would need to change to double your portfolio size?

Overall Revenue Assessment Score

Each account is assigned a composite score from 0 to 100.

Weighted model:

• Revenue Opportunity: 30%
• Booking Capture: 20%
• Distribution: 15%
• Operational Readiness: 15%
• Data Maturity: 10%
• Growth Expansion: 10%

Commercial Output

For each account, market, or partner, the assessment provides:

A. Revenue Upside

• Estimated additional revenue potential
• Breakdown of quick wins and long-term gains

B. Gap Analysis

• Where revenue is being lost
• Where growth is blocked

C. Sales Prioritization

• Which accounts to prioritize
• Which markets to target for expansion

D. Deal Strategy

• Recommended Domits solutions to position
• Key pain points to address in sales conversations

Example Output

Account: Premium Property Group Spain

• Revenue Opportunity: 78/100 → €120,000 upside
• Booking Capture: 65/100 → significant conversion losses
• Distribution: 55/100 → high OTA dependency
• Operations: 70/100 → manual processes limiting efficiency
• Data Maturity: 40/100 → no centralized reporting
• Growth Expansion: 85/100 → strong scalability potential

Overall Revenue Assessment Score: 71/100

Priority & Impact Questions

• If you could fix one operational issue today, what would it be?
• Where do you believe you are losing the most revenue today?
• What is currently preventing you from scaling faster?
• If your performance improved by 10–20%+, what would that change for your business?
• Which area would have the biggest impact if improved immediately?

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