Investing in unique stays—such as cabins, cottages, tiny homes, treehouses, and glamping accommodations—is a lucrative niche within the broader short-term rental and experiential travel markets. These properties appeal to travelers seeking authentic, Instagrammable, and nature-connected experiences, offering high returns with relatively low investment (compared to traditional hotels).
Investing In Unique Stays
Why Invest in Unique Stays?
1. Surging Demand for Experiences
- Millennials and Gen Z prioritize experiences over possessions.
- Platforms like Airbnb and Glamping Hub report higher booking rates and premium nightly prices for unique listings.
2. High ROI Potential
- Low build costs (especially tiny homes, modular units, or prefab cabins).
- High occupancy rates and above-average nightly rates due to novelty and scarcity.
- Minimal operational overhead with efficient designs.
3. Diversification Opportunity
- Attractive alternative to saturated urban rental markets.
- Ideal for rural or off-grid land, including plots traditionally unsuitable for large developments.
Types of Unique Stays
Best Locations to Invest
- U.S.: Blue Ridge Mountains, Catskills, Pacific Northwest, Joshua Tree, Montana
- Canada: British Columbia, Nova Scotia, Quebec
- Europe: Portugal, Spain, Norway, Scotland
- Asia-Pacific: Bali, Sri Lanka, New Zealand
- Latin America: Costa Rica, Mexico, Colombia (for eco-luxury glamping)
Key Success Factors
Unique Design & Story
- Build a brand or theme (e.g., Hobbit house, A-frame, boho glamping).
- Interior styling and photography drive bookings.
Location Appeal
- Nature, privacy, and views are more important than proximity to cities.
- Activities nearby (hiking, wine tasting, skiing, etc.) add value.
Amenities that Matter
- Hot tubs, fire pits, outdoor showers, hammocks, skylights, Wi-Fi
- Off-grid capabilities (solar, compost toilets) are appealing when well-executed.
Legal Compliance
- Zoning laws and STR (short-term rental) regulations vary widely—research is essential.
Investment Models
- Owner-Operated: High margins, full control.
- Land Lease + Modular Units: Lower capital investment.
- Partnership with Landowners: Profit-sharing with minimal land acquisition costs.
- Franchise/Platform Model: Partner with brands like Getaway, Unyoked, or Hipcamp.
Returns & Risk
ROI Potential
- Annual ROI: 12–25%+ depending on occupancy and ADR (average daily rate)
- Break-even possible in 1–3 years for tiny homes/glamping models
Risks
- Seasonality and weather dependency
- Property management (cleaning, maintenance)
- Regulatory hurdles and NIMBY opposition
Trends to Watch
- Eco-conscious designs and carbon-neutral stays
- Modular and prefab construction to speed up deployment
- Tech-enabled remote hosting (smart locks, automated check-in)
- Wellness meets unique stays (saunas, cold plunges, meditation decks)
- Tiny home communities or clusters for scalability and branding
Need help to start, grow and scale 1 or 100+ properties? Contact us.
