Welcome to an overview of key travel statistics of Booking.com Airbnb, Expedia and more.
You'll find the amount of properties, nights booked, employees, gross booking value, profit, revenue, app downloads, app users, sales and marketing expenses.
We'll update this post periodically.
Key Travel Stats of Booking, Airbnb, Expedia and Others
1. Properties
# | Booking | Airbnb | Expedia |
|---|---|---|---|
2025 | - | - | - |
2024 | 8.100.000 | ||
2023 | - | - | |
2022 | - | 6.600.000 | - |
2021 | - | 6.000.000 | - |
2020 | - | 5.600.000 | - |
2019 | - | 7.000.000 | - |
2018 | - | 6.000.000 | - |
2017 | - | 4.000.000 | - |
2016 | - | 2.100.000 | - |
2015 | - | 1.200.000 | - |
2014 | - | 800.000 | - |
2013 | - | 300.000 | - |
2. Nights Booked
North Star Metric (NSM) is the number on which your entire company focuses to achieve long-term growth. Nights booked combines the value for the host and the guest.
# | Booking | Airbnb | Expedia |
|---|---|---|---|
2025 | - | - | - |
2024 | 1.276.000.000 | 492.000.000 | 383.900.000 |
2023 | |||
2022 | 981.000.000 | 393.700.000 | 312.000.000 |
2021 | 653.000.000 | 300.600.000 | - |
2020 | 392.000.000 | 193.200.000 | - |
2019 | 929.000.000 | 326.900.000 | - |
2018 | 840.000.000 | 250.300.000 | - |
2017 | 753.000.000 | 185.800.000 | - |
2016 | 630.500.000 | 125.700.000 | - |
2015 | 499.900.000 | 72.400.000 | - |
2014 | 405.600.000 | - | - |
2013 | 321.400.000 | - | - |
2012 | 235.900.000 | - | - |
3. Talents / Employees
# | Booking | Airbnb | Expedia |
|---|---|---|---|
2025 | - | - | - |
2024 | |||
2023 | 23600 | 6907 | 17100 |
2022 | 21600 | 6132 | 16500 |
2021 | 20300 | 5597 | 14800 |
2020 | 20300 | 5465 | - |
2019 | 26400 | - | - |
2018 | 24500 | - | - |
2017 | 22900 | - | - |
4. Gross Booking Value (GBV)
# | Booking | Airbnb |
|---|---|---|
2025 | - | - |
2024 | - | - |
2023 | ||
2022 | $121.300.000.000 | $63.210.000.000 |
2021 | $76.580.000.000 | $46.880.000.000 |
2020 | $35.390.000.000 | $23.900.000.000 |
2019 | $96.440.000.000 | $37.960.000.000 |
2018 | $92.750.000.000 | $29.440.000.000 |
2017 | $81.220.000.000 | $20.970.000.000 |
2016 | $60.080.000.000 | $13.920.000.000 |
2015 | - | $8.060.000.000 |
5. Profit
# | Booking | Airbnb | Expedia |
|---|---|---|---|
2025 | - | - | - |
2024 | $5.882.000.000 | $2.648.000.000 | $1.234.000.000 |
2023 | |||
2022 | $2.058.000.000 | $1.893.000.000 | $352.000.000 |
2021 | $1.165.000.000 | -$352.000.000 | -$269.000.000 |
2020 | $59.000.000 | -$4.525.000.000 | -$2.687.000.000 |
2019 | $4.865.000.000 | -$674.000.000 | $565.000.000 |
2018 | $3.998.000.000 | -$17.000.000 | $406.000.000 |
2017 | $2.341.000.000 | -$70.000.000 | $378.000.000 |
2016 | $2.135.000.000 | - | - |
2015 | $2.551.000.000 | - | - |
2014 | $2.422.000.000 | - | - |
2013 | $1.893.000.000 | - | - |
2012 | $1.420.000.000 | - | - |
2011 | $1.056.000.000 | - | - |
2010 | $528.000.000 | - | - |
6. Revenue
# | Booking | Airbnb | Expedia | Trip.com |
|---|---|---|---|---|
2025 | - | - | - | |
2024 | $23.740.000.000 | $11.100.000.000 | $13.690.000.000 | $7.300.000.000 |
2023 | ||||
2022 | $17.000.000.000 | $8.400.000.000 | $11.670.000.000 | $2.940.000.000 |
2021 | $10.950.000.000 | $5.990.000.000 | $860.000.000 | $3.090.000.000 |
2020 | $6.790.000.000 | $3.380.000.000 | $520.000.000 | $2.670.000.000 |
2019 | $15.060.000.000 | $4.800.000.000 | $12.070.000.000 | $5.140.000.000 |
2018 | $14.520.000.000 | $3.650.000.000 | $11.220.000.000 | $4.630.000.000 |
2017 | $12.680.000.000 | $2.560.000.000 | $10.060.000.000 | $3.990.000.000 |
2016 | $10.740.000.000 | $1.650.000.000 | $8.770.000.000 | $2.870.000.000 |
2015 | $9.220.000.000 | $914.040.000 | $6.670.000.000 | $1.720.000.000 |
2014 | $8.440.000.000 | - | $5.760.000.000 | $1.180.000.000 |
2013 | $6.790.000.000 | - | $4.770.000.000 | $880.000.000 |
2012 | $5.260.000.000 | - | $4.030.000.000 | $510.000.000 |
2011 | $4.350.000.000 | - | $3.450.000.000 | $660.000.000 |
2010 | $3.080.000.000 | - | $3.030.000.000 | $420.000.000 |
7. App downloads
# | Booking | Airbnb | Expedia |
|---|---|---|---|
2025 | - | - | - |
2024 | - | - | - |
2023 | |||
2022 | 68.000.000 | - | 18.000.000 |
2021 | 47.100.000 | - | 9.400.000 |
2020 | 36.500.000 | - | 7.200.000 |
2019 | 50.400.000 | - | 14.200.000 |
2018 | 50.000.000 | - | 12.500.000 |
2017 | 39.300.000 | - | 9.500.000 |
2016 | 34.500.000 | - | 8.000.000 |
8. App users
# | Booking | Expedia |
|---|---|---|
2025 | - | - |
2024 | - | - |
2023 | ||
2022 | 110.000.000 | 48.000.000 |
2021 | 90.000.000 | 38.000.000 |
2020 | 35.000.000 | 22.000.000 |
2019 | 75.000.000 | 60.000.000 |
2018 | 60.000.000 | 53.000.000 |
2017 | 53.000.000 | 49.000.000 |
2016 | 48.000.000 | 45.000.000 |
9. Sales / Marketing expenses
# | Booking Marketing | Booking Sales | Airbnb |
|---|---|---|---|
2025 | - | - | |
2024 | - | - | |
2023 | |||
2022 | $5.990.000.000 | $1.990.000.000 | $1.520.000.000 |
2021 | $3.800.000.000 | $880.000.000 | $1.190.000.000 |
2020 | $2.180.000.000 | $760.000.000 | $1.170.000.000 |
2019 | $4.970.000.000 | $960.000.000 | $1.620.000.000 |
2018 | $4.960.000.000 | $830.000.000 | $1.100.000.000 |
2017 | $4.600.000.000 | $520.000.000 | $871.750.000 |
2016 | $3.810.000.000 | $420.000.000 | $663.060.000 |
2015 | $3.010.000.000 | $350.000.000 | $397.240.000 |
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