Mandarin Oriental Hotel Group has unveiled a comprehensive 10-year strategy aimed at doubling its global portfolio, enhancing operational excellence, and driving innovation in luxury hospitality.
This vision is encapsulated in the brand's new mantra: “Fans of the Exceptional, Every Day, Everywhere.”
Mandarin Oriental’s Strategy for Investing, Operating and Innovating
Investing: Accelerated Global Expansion
Under CEO Laurent Kleitman, Mandarin Oriental plans to expand its footprint by opening new hotels and residences in key markets, including the Middle East, Japan, North America, and Europe. Notably, the group is increasing its presence in Greater China, with recent openings such as Mandarin Oriental Qianmen in Beijing, and upcoming projects in Chengdu, Hangzhou, and Nanjing.
Operating: Enhancing Guest Experience
The group is focusing on elevating its luxury offerings by:
- Wellness 2.0: Introducing an enhanced holistic wellness concept that integrates physical, spiritual, and medical elements
- Digital Innovation: Developing a new app to streamline guest interactions and improve service efficiency
- Culinary Expansion: Rolling out signature cake shops to more locations, offering a unique brand experience
Innovating: Brand and Product Evolution
Mandarin Oriental is embracing innovation through:
- Brand Identity: Collaborating with Pantone to create a bespoke color, “Mandarin Oriental Celadon Green,” reflecting its heritage and craftsmanship
- Experiential Offerings: Expanding wellness services and integrating fashion elements into the brand experience
Looking for global independent strategic advice to grow in hospitality ecosystem? Join our hospitality accelerator, 7-star experience network or contact us.