Marketing Automation / CRM Specialist
Location: Netherlands / Hybrid / Remote
Job Type: Internship, Freelance, Parttime, Fulltime
Industry: Hospitality / Property Management / PropTech
Responsibilities: In consultation
What You’re Going to Do:
You’ll design and operate the systems that drive lifecycle communication and community engagement.
- Build and manage CRM and marketing automation workflows
- Design lifecycle campaigns for hosts and guests
- Segment users and personalize messaging at scale
- Collaborate with Product, Growth, and Support teams
- Optimize engagement, retention, and conversion metrics
- Turn data into meaningful customer experiences
Your Key Responsibilities
- Manage CRM platforms and automation tools
- Design email, push, SMS, and in-app messaging workflows
- Build and maintain customer segmentation strategies
- Track lifecycle performance and optimize campaigns
- Ensure clean data, integrations, and automation logic
- Align messaging with product moments and user behavior
- Support community growth, onboarding, and retention
Bonus If You Have Experience With
- Our Domits academy, platform, services or alternatives
- CRM tools (GoHighLevel, HubSpot, Salesforce, Braze, Customer.io, Klaviyo, Iterable)
- Marketing automation and lifecycle marketing
- SaaS, marketplace, or community-driven products
- Data tools (SQL basics, Segment, CDPs)
- Email deliverability and compliance (GDPR, CAN-SPAM)
- A/B testing and experimentation frameworks
What We Ask
- Experience in marketing automation, CRM, or lifecycle marketing
- Strong analytical and systems-thinking mindset
- Comfort working with data, triggers, and workflows
- Clear communication and collaboration skills
- Ownership mentality and attention to detail
- Passion for building long-term customer relationships
Extra Information:
- Compensation: In consultation + equity/revenue share options
- Tools & Stack: AWS, JavaScript/TypeScript, React, Node.js, GitHub, Discord, Notion
- Work Style: Remote-first, async-friendly, outcome-driven
- Growth Path: Opportunity to become Lead or Head of Marketing Automation / CRM as we scale
Future Career Path
1. Intern / Junior Marketing Automation / CRM Specialist
Foundation stage: learning tools, users, and lifecycle fundamentals
Technical Skills
- CRM basics and data hygiene
- Email and campaign setup fundamentals
- Understanding events, triggers, and workflows
Marketing Automation / CRM Tools
- Introductory experience with CRM platforms
- Exposure to segmentation and lifecycle logic
- Basic reporting and dashboards
Lifecycle & Community Skills
- Understanding onboarding, engagement, retention journeys
- Supporting campaigns and community communications
Mindset / Soft Skills
- Curiosity and willingness to learn
- Attention to detail and organization
- Clear communication and collaboration
- Respect for user trust and data privacy
2. Mid-Level Marketing Automation / CRM Specialist / Associate
Ownership stage: designing scalable lifecycle systems
Technical Skills
- Advanced segmentation and personalization logic
- Event-based automation and behavioral targeting
- A/B testing and experimentation
Marketing Automation / CRM Tools
- Deep hands-on ownership of CRM platforms
- Managing integrations with product and data tools
- Deliverability optimization and compliance
Lifecycle & Community Skills
- Designing onboarding, activation, retention, and reactivation flows
- Supporting community growth and education initiatives
Professional Skills
- Campaign performance analysis and reporting
- Cross-functional collaboration with Product, Support, and Growth
- Mentoring juniors and documenting best practices
3. Senior Marketing Automation / CRM Lead / Chief Growth Automation Officer
Leadership stage: lifecycle strategy and organizational impact
Technical Skills
- Architecting lifecycle systems at scale
- Advanced experimentation and attribution frameworks
Marketing Automation / CRM Tools
- Ownership of CRM strategy and tooling roadmap
- Data governance, quality standards, and privacy leadership
Lifecycle & Community Skills
- Defining long-term lifecycle and engagement strategy
- Aligning automation with product vision and community values
Leadership & Impact
- Leading CRM and lifecycle teams
- Influencing growth and retention strategy at the executive level
- Driving measurable impact on LTV, engagement, and trust
- Ensuring automation enhances—not replaces—human connection