Performance Marketer
Location: Netherlands / Hybrid / Remote
Job Type: Internship, Freelance, Parttime, Fulltime | Commission-Based + Revenue Share
Industry: Hospitality / Short-Term Rentals / Property Management / PropTech
Responsibilities: In consultation
What You’re Going to Do:
As a Performance Marketer, you’ll drive measurable growth by planning, executing, and optimizing paid and organic campaigns that generate qualified leads and property owner conversions. You’ll work closely with our sales and strategy teams to ensure high-impact marketing that supports our tech-backed services.
Your responsibilities will include:
- Launch and manage paid campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)
- Optimize conversion funnels and landing pages to boost lead generation
- A/B test creatives, audiences, and messaging to improve ROI
- Set up performance dashboards and track key metrics (CPA, ROAS, CPL)
- Collaborate with content creators, designers, and sales for campaign alignment
- Analyze marketing data to inform growth decisions and channel investments
- Manage retargeting strategies and lead nurturing flows
- Research competitors and stay updated on digital marketing trends
Bonus If You Have Experience With:
- Our Domits academy, platform, services or alternatives
- Marketing for real estate, travel, or property management companies
- SEO/SEM strategy and landing page CRO (e.g., Unbounce, Webflow)
- Marketing automation tools (e.g., Zoho, HubSpot, ActiveCampaign)
- Working with startups or marketplaces in the hospitality or short-term rental space
- Familiarity with Airbnb/Booking.com ecosystems
- Revenue-share or commission-based growth models
What We Ask:
- 1–4 years of experience in performance or growth marketing
- Strong analytical mindset and experience with Google Analytics, Tag Manager, etc.
- Ability to write clear, conversion-focused ad copy
- Proficient with Meta Ads Manager, Google Ads, and CRM tools
- Self-driven, reliable, and results-oriented
- Comfortable in a lean, fast-moving, remote work environment
- Fluent in English (additional languages are a plus)
Extra Information:
- Compensation: Revenue share per converted lead/client + performance bonuses
- Tech Support: Access to analytics tools, CRM, ad accounts, and performance dashboards
- Flexibility: Remote-first, async-friendly, performance-focused culture
- Opportunity: Grow into Head of Growth or Lead Acquisition Strategist as the company scales
Future Career Path:
Stage 1: Intern / Junior Performance Marketer
Foundational Knowledge
- Learn the basics of the hospitality and short-term rental business model (Domits, Airbnb, Vrbo, Booking.com)
- Understand key metrics: occupancy rate, average daily rate (ADR), RevPAR, cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS)
- Study the company's customer personas (property owners, investors, landlords)
Core Skills
- Learn Google Ads and Meta Ads basics (account structure, ad groups, targeting)
- Understand SEO and SEM fundamentals
- Assist with creating and launching basic ad campaigns
- Support campaign reporting and data entry
- Practice writing ad copy and testing creatives
Tools & Platforms
- Learn to use Google Analytics and Tag Manager
- Get exposure to Google Ads, Meta Business Manager, and other ad platforms
- Understand basic usage of landing page builders (e.g., Unbounce, Webflow)
Soft Skills
- Communicate effectively with supervisors and design/content teams
- Follow instructions closely, take notes, and meet deadlines
- Ask smart questions and document learnings
Stage 2: Mid-Level Performance Marketer / Specialist
Campaign Execution & Optimization
- Independently plan and execute paid campaigns across Google, Meta, LinkedIn, and possibly OTA ads
- Optimize ad performance based on metrics (CTR, CPC, ROAS, CPA)
- Implement A/B tests for ad copy, creative, and landing pages
- Analyze funnel performance and make data-driven recommendations
Audience & Funnel Strategy
- Build and refine audience segments (e.g., retargeting, lookalikes, geo-targeting)
- Collaborate on email automation flows for lead nurturing
- Support marketing-qualified lead (MQL) definitions and lifecycle tracking
Analytics & Attribution
- Use Google Analytics 4 to analyze conversion paths and channel performance
- Set up custom events and goals via Google Tag Manager
- Understand attribution models and their implications on reporting
Tools & Collaboration
- Use tools like Hotjar, Mixpanel, or HubSpot for deeper funnel analysis
- Collaborate with designers to brief creatives that align with ad goals
- Work closely with sales/business development to align on messaging and funnel targets
Growth Projects
- Identify underperforming campaigns and turn them around
- Launch campaigns in new markets or for new service offerings
- Start owning parts of the performance marketing budget
Stage 3: Senior Performance Marketer / Lead
Strategy & Budget Ownership
- Define and manage performance marketing strategy across all paid channels
- Own and allocate paid media budgets based on revenue and lead generation targets
- Forecast spend and expected returns (CPL, ROAS, etc.)
- Align campaigns to business KPIs like occupancy improvement or property acquisition
Advanced Optimization & Tools
- Lead multi-touch attribution setup and reporting
- Integrate and optimize across the full marketing stack (ads, CRM, email, website)
- Set up and manage UTM structures and campaign naming conventions
- Evaluate and implement performance marketing tools (e.g., Segment, Supermetrics)
Leadership & Collaboration
- Manage agency or freelancer relationships (media buying, copy, creatives)
- Mentor junior team members or interns
- Align with SEO, content, and branding teams on full-funnel strategy
- Report to executives with insights, risks, and recommendations
Expansion & Innovation
- Launch and test new channels (YouTube, TikTok, programmatic, OTA paid listings)
- Contribute to growth in new regions, property segments, or customer types
- Develop playbooks for regional or international campaign rollouts
Ongoing Learning & Growth Habits
- Stay up to date with platform changes (Google Ads, Meta, GA4 updates)
- Follow leading performance marketing blogs, podcasts, and newsletters
- Attend digital marketing or travel/hospitality-focused conferences
- Continuously test, measure, and document performance insights
- Take advanced certifications (Google Ads, Meta Blueprint, HubSpot, CXL)
Key Performance Indicators (KPIs)
Traffic & Acquisition KPIs
- Website Visits / Sessions – Total number of visitors or sessions.
- Unique Visitors – Counts each visitor only once.
- New vs Returning Visitors – Ratio of new users to returning users.
- Traffic Sources – Breakdown by organic, paid, social, referral, email.
- Click-Through Rate (CTR) – Clicks ÷ Impressions (%).
- Cost Per Click (CPC) – Average cost paid per click.
- Ad Impressions – Number of times an ad is shown.
- Bounce Rate – % of visitors leaving after one page.
- Landing Page Conversion Rate – Visitors who complete an action on landing pages.
Conversion & Lead Generation KPIs
- Lead Volume – Number of leads generated.
- Lead Quality / Score – Measures how likely leads are to convert.
- Cost Per Lead (CPL) – Marketing spend ÷ number of leads.
- Conversion Rate (CR) – % of users who complete desired action.
- Micro-Conversions – Small actions (e.g., newsletter signups, video views).
- Form Abandonment Rate – % of users who start but don’t finish forms.
Revenue & ROI KPIs
- Sales / Revenue Generated – Total revenue from campaigns.
- Return on Ad Spend (ROAS) – Revenue ÷ Ad spend.
- Customer Acquisition Cost (CAC) – Total spend ÷ number of new customers.
- Customer Lifetime Value (CLV / LTV) – Predicted revenue from a customer over time.
- Profitability / ROI – (Revenue − Cost) ÷ Cost.
- Average Order Value (AOV) – Revenue ÷ number of orders.
Retention & Engagement KPIs
- Churn Rate – % of customers lost over a period.
- Repeat Purchase Rate – % of customers making multiple purchases.
- Customer Retention Rate (CRR) – % of retained customers over time.
- Email Open Rate – % of recipients opening emails.
- Email Click Rate – % clicking on links within emails.
- Social Media Engagement – Likes, shares, comments, clicks.
- Time on Site / Session Duration – Average time users spend.
- Pages Per Session – Average number of pages visited per session.
Paid Media / PPC KPIs
- Quality Score (for Google Ads) – Measures relevance of ads and landing pages.
- Impression Share – % of total eligible impressions your ad receives.
- Cost Per Acquisition (CPA) – Cost ÷ conversions.
- View-Through Conversions (VTC) – Conversions after seeing an ad without clicking.
- Ad Frequency – Average number of times a user sees an ad.
- Click-to-Conversion Time – Time from first ad click to conversion.
SEO & Organic KPIs
- Organic Traffic Growth – Increase in non-paid traffic.
- Keyword Rankings – Position of target keywords in search engines.
- Organic CTR – Click-through rate from search engine results pages.
- Backlinks / Domain Authority – Quality and quantity of inbound links.
- Pages Indexed – Number of pages indexed by search engines.
App / Mobile Marketing KPIs
- App Installs – Number of downloads.
- Cost Per Install (CPI) – Spend ÷ installs.
- App Retention Rate – % of users still active after X days.
- In-App Conversions / Purchases – Revenue generated inside the app.
- App Session Length & Frequency – How long and how often users engage.
Customer Behavior KPIs
- Cart Abandonment Rate – % of users abandoning shopping carts.
- Checkout Conversion Rate – % completing purchase after initiating checkout.
- Average Session Value (ASV) – Revenue ÷ number of sessions.
- Customer Engagement Score – Composite metric of actions taken by users.
Multi-Channel Attribution KPIs
- Assisted Conversions – Conversions influenced by multiple touchpoints.
- First-Touch vs Last-Touch Conversions – Which touchpoint triggered conversion.
- Attribution ROI – ROI per channel or campaign.