Here's an updated business overview of Vrbo (Vacation Rentals by Owner).
Vrbo Business Overview
Company Snapshot
- Founded: 1995
- Headquarters: Austin, Texas, USA
- Parent Company: Expedia Group (acquired in 2015)
- General Manager: Larry Plawsky
- Listings: Over 2 million properties in 190+ countries
- Business Model: Two-sided marketplace connecting property owners/managers with travelers seeking short-term rentals. Vrbo charges service fees to both parties, offering options for annual subscriptions or commission-based fees per booking.
Platform Focus
- Whole-Home Rentals: Vrbo specializes in entire property rentals, catering to families and groups.
- Premier Hosts: A program highlighting top-rated hosts to ensure quality experiences.
- One Key Rewards: A loyalty program allowing travelers to earn OneKeyCash for future bookings.
Financial Performance
- 2024 Revenue: Estimated at $3.8 billion, accounting for 28% of Expedia Group's total revenue.
- User Engagement: Approximately 18 million unique visitors in the past year.
- Q1 2025 Trends: Modest growth observed, with a shift towards shorter stays and increased multi-unit supply. However, Vrbo experienced a more pronounced slowdown in the U.S. market compared to competitors like Airbnb and Booking.com.
Need help to start, grow and scale 1 or 100+ vacation rentals? Contact us.